Our Collection
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PromotionOlive dyed Rug
Prix habituel $1,500.00Prix habituelPrix unitaire par$2,000.00Prix promotionnel $1,500.00Promotion -
Promotionsahara henna dyed rug
Prix habituel $950.00Prix habituelPrix unitaire par$1,500.00Prix promotionnel $950.00Promotion -
Promotionmidnight sky rug
Prix habituel $590.00Prix habituelPrix unitaire par$690.00Prix promotionnel $590.00Promotion
The Signature Piece Your Home Deserves
Moroccan rugs from Atelier Brouch are more than handcrafted textiles they are statement pieces that anchor a room, breathe soul into a space, and tell a story of craftsmanship. With their rich textures, organic tones, and timeless patterns, they complement both modern and traditional interiors, adding warmth, depth, and authenticity. Whether laid under a sleek coffee table or layered in a cozy reading corner, each rug transforms the ordinary into something extraordinary. Elevate your home with heritage.
Rooted in Tradition, Made for Today
Each Atelier Brouch rug carries the warmth of handmade tradition into modern spaces. Woven slowly, with care and intention, these pieces reflect a rich heritage while fitting seamlessly into your everyday life. They ground a space, add soul, and speak without saying a word. It’s not just decor it’s a connection to something real.
Inside the Atelier
Tucked away in Taznakht, our atelier is where the journey of each rug begins. These shelves hold naturally dyed threads each one carefully prepared by hand and waiting to be woven into something meaningful. It is here, among wool, color, and quiet dedication, that tradition is preserved and stories are born.
Hand Dyed with Roots, Herbs & Tradition
At Atelier Brouch, we honor ancestral techniques by using natural plants, roots, and herbs to dye our wool. From madder root and pomegranate peel to indigo and walnut husk, each pigment is extracted with care and patience, giving the wool its rich, earthy tones. This slow, mindful process not only preserves nature’s beauty but also ensures that every color tells a story rooted in Moroccan tradition.
Our Story, Founder & Purpose
Atelier Brouch was founded by Chadia Brouch, a woman born and raised in the heart of the Atlas Mountains, where the sound of looms and the scent of natural dyes shaped her earliest memories. Taught by her mother, Chadia inherited not just the techniques of Moroccan rug making, but the soul behind it a craft passed down from generation to generation, woman to woman.
Driven by a deep desire to preserve this ancestral art, she created Atelier Brouch to give traditional craftsmanship a place in the modern world. Each rug begins with raw Sirwa wool, carefully spun and dyed with ingredients like olive leaves, henna, and pomegranate. But the true beauty lies in the hands that bring these rugs to life.
We proudly collaborate with skilled Berber women artisans from the Taznakht region, whose talent, patience, and cultural wisdom shape every piece. Their work is not only artistic it is sacred, carrying generations of knowledge and pride.
Atelier Brouch exists to protect this heritage, to honor the women who sustain it, and to share their stories through timeless rugs that bring warmth, soul, and intention into the spaces they touch.