Our Story, Founder & Purpose

Atelier Brouch was founded by Chadia Brouch, a woman born and raised in the heart of the Atlas Mountains, where the sound of looms and the scent of natural dyes shaped her earliest memories. Taught by her mother, Chadia inherited not just the techniques of Moroccan rug making, but the soul behind it a craft passed down from generation to generation, woman to woman.

Driven by a deep desire to preserve this ancestral art, she created Atelier Brouch to give traditional craftsmanship a place in the modern world. Each rug begins with raw Sirwa wool, carefully spun and dyed with ingredients like olive leaves, henna, and pomegranate. But the true beauty lies in the hands that bring these rugs to life.

We proudly collaborate with skilled Berber women artisans from the Taznakht region, whose talent, patience, and cultural wisdom shape every piece. Their work is not only artistic it is sacred, carrying generations of knowledge and pride.

Atelier Brouch exists to protect this heritage, to honor the women who sustain it, and to share their stories through timeless rugs that bring warmth, soul, and intention into the spaces they touch.